This article is my third attempt at writing a piece about crowd funding and anime, each time I’ve tried to do so another development forced me to re-write it, illustrating just how quickly crowdsourcing is reshaping the anime industry. Kick-Heart, the anime kickstarter by Production IG, was the first big crowd funding success. It proved the crowdfunding concept, where anyone can pledge from $1 to thousands of dollars to a project, generally in exchange for some type of reward, was workable for an anime project. Not only was it an effective means of funding anime, but it was something traditionally conservative Japanese companies could embrace under the right circumstances. Kick-Heart was followed by Pied Piper’s Time of Eve and Studio Trigger’s Little Witch Academia 2 projects, both of which met and exceeded their goals. Even Animesols, a crowdfunding site mostly for older anime, has found success, first with a campaign to make a DVD set of the magical girl show Creamy Mami and now hopefully (if enough of you pledge in the next day or so) with a campaign to release a DVD of the first season of Black Jack TV. Does that mean that the revolution has succeeded and the age of crowdfunding is nigh? Hardly. But with the success of the Kick-Heart, Time of Eve and Little Witch projects, it’s looking like crowdfunding is one of the best and most rewarding ways to get anime today.
I spent two days reading up to the latest releases of Oyasumi Punpun. I spent two days kicking myself for not reading Inio Asano’s longest-running work sooner; assuming it would be inferior to the tight, refined narratives of his one shots. I spent two days crying over the fact that no-one picked up the English-language publishing licenses when Tokyopop folded (goddamnit, just take my money, I’m begging you!)
Of all the new anime that I’ve seen this season, it’s probably WataMote that has left me with the strongest impression, to the point where I went ahead and started reading the manga straight after watching it. With its English title of No Matter How I Look At It, It’s You Guys’ Fault I’m Unpopular! you can guess what it’s about, but to summarise, it’s the story of the unpopular high-school girl Tomoko and her titanic struggle to be not so.
That may sound like the beginning of any given high-school anime (which is, let’s face it, almost every anime,) but the twist to WataMote is that there’s no external salvation for her. No-one notices her, she doesn’t join the light music club, she’s not infatuated with her brother, she’s a dedicated fujoshi, but for all of her hundreds of hours of “training” through dating sims, in the end no real boy so much as looks her way. As the title alludes, her problem isn’t that she’s unpopular, but that she’s blaming everyone else for it, and therein lies the harsh truth that under pins this series. Tomoko’s so clearly denying reality. No one has bullied her to make her this way, she’s just an introverted, really shy girl, and her unpopularity is of her own making.